Ever wonder what’s really inside your dog’s favorite supplement, and how it got there?
At PupGrade, we believe you deserve to know exactly what’s going into your pup’s daily routine, from the ingredients we choose to how each soft chew is tested, packaged, and approved by real dogs (yes, taste testers are involved). Because what goes into your dog's bowl matters, and we take that responsibility seriously.
Ready for a behind-the-scenes look? Let’s break it down, step by step.
1. Every Formula Starts With Real Pups
We don’t follow trends, we follow tails.
Before we ever even craft a formula, we listen. Real pet parents help us understand the everyday challenges your dog faces: joint mobility, skin and coat comfort, digestive balance, everyday relaxation, and everything in between.
And so, that’s where we begin. Real concerns. Real dogs. Real support. Here’s how YOU helped shape our top pup supplements:
Whether it's chasing tennis balls, jumping into the car, or keeping up on daily walks, every dog deserves to move with confidence. Our Joint Support soft chews are formulated with ingredients like Perna Green-Lipped Mussel to help support healthy joints, flexibility, and everyday mobility.*
“I started giving Millie PupGrade’s Joint Supplements after noticing she was moving slower and getting off the couch more slowly. Now, at just 3 years old, she’s excited for her daily “treats” and moving better than ever—I love knowing I’m supporting her joint health for years to come!” - Denise B., Verified Buyer
A happy tummy can make a big difference in your dog's day. With a blend of Probiotics, Prebiotics, Pumpkin, and Digestive Enzymes, our Digestive Support soft chews help support digestive health, so every adventure starts on the right paw.*
“I’ve been loving these Digestive Chews from PupGrade! They help with my dog Musubi's upset tummy and keep him regular while also making him happy & healthy. It's formulated with prebiotics, probiotics, and dog-gut-friendly superfoods like pumpkin and blueberry. He also LOVES the flavor and gets instant zoomies every time I pull the jar out! Highly recommend!” - Brittany P., Verified Buyer
Every dog deserves to feel comfortable in their own skin. Our Itch & Allergy formula combines nourishing ingredients like Alaskan Salmon Oil and clinically studied postbiotic technology to help support normal skin health, seasonal comfort, and a healthy-looking coat.*
“I’ve been looking for an allergy supplement to give to my pup as she tends to get itchy during walks and runny noses when we go outside. We also came across the Itch & Allergy supplement and with its simple ingredients, I decided to try it. I’m really glad I did because I can already see a difference! She is itching less on our walks in the short time we’ve tried this supplement. Overall, I am happy with it and she is always excited to take it as a treat with her breakfast.” - Jenn V., Verified Buyer
Life is full of exciting moments, from thunderstorms to road trips to meeting new friends. Our Calming Support soft chews are crafted with powerful botanicals to help promote relaxation and support balanced behavior, helping your dog stay composed during everyday stressors.*
“CALMING CHEWS TO THE RESCUE! As my dog has aged his anxiety when I leave the house has increased ten fold! The Pupgrade Calming Chews have helped him remain calm while I am away. I witness this by the calm way he greets me when I get home.” - Trish J., Verified Buyer
Daily wellness starts with a strong nutritional foundation. Packed with essential vitamins, minerals, and omegas, our Daily Multivitamin helps support whole-body health, so your pup is ready for whatever the day brings.*
“I have an older pup who needs that extra support for his later life stage right now. I’ve noticed after consistent use of PG’s Daily Multis he has a new pep in his step I haven’t seen in a while.” - Roger D., Verified Buyer
2. Ingredient Integrity You Can Trust
Once we understand the “why,” we focus on the “what.”
Every PupGrade soft chew is made with wholesome, science-backed ingredients selected to support real wellness goals.
That means only the good stuff, like:
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Glucosamine to support smooth-moving joints*
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Probiotic Blends to help support healthy gut flora*
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Fish Oils for healthy skin and shiny coats*
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Pet Immune Postbiotic Technology to help support normal immune function*
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Tart Cherry Extract to promote relaxation when your pup needs it most*
And we don’t just want your dog to like their supplement (picky eaters, we see you). We want you to feel confident giving it to them.
That’s why every PupGrade soft chew is:
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Free from grains, artificial colors, and preservatives
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Made with real ingredients worthy of your own kitchen table
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Formulated for dogs of all ages, sizes, and breeds
3. Quality You Can See, From Facility to Final Bite
Every PupGrade soft chew is made in the USA with globally sourced ingredients carefully selected to meet our quality standards. Our team stays closely involved throughout production, from walking the facility floor and inspecting batches to making thoughtful improvements based on real customer feedback.
We work with trusted partners that meet established quality and safety standards, including:
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Full ingredient traceability
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Compliance with Good Manufacturing Practices (GMP)
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Supporting documentation, including Certificates of Analysis
And because consistency matters, third-party labs independently test every PupGrade product to confirm:
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Ingredient purity
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Active ingredient levels
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Absence of unwanted contaminants
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Label accuracy
4. Taste-Tested by Real Dogs
A great supplement only works if your dog actually wants to eat it. That's why every formula gets the stamp of approval from the PupGrade Pack before it's ever released.
Every formula goes through rigorous taste testing with real dogs of all breeds, sizes, and preferences. We test (and retest) for texture, size, and flavor until we land on a formula that gets consistent tail wags across the board.
We even tweak recipes based on pup feedback to make sure each soft chew is both functional and crave-worthy. It’s how we’ve earned thousands of happy customers, and reviews like this:
“He is an absolute sucker for the meat flavor (he legit starts drooling when he sees these chews) and it’s been obvious they are helping ... I love knowing exactly what’s inside these chews - only the best for my little buddy!” – M.H., Verified Buyer
Once a formula gets the O.K. from the PupGrade Pack, it’s time to lock in freshness and convenience.
5. Packaging Designed for Real Life
After our soft chews pass every quality check, including the slobbery taste test, they’re made soft, bite-sized, and easy to serve as part of your dog’s everyday routine.
Most PupGrade soft chews come in beautiful, resealable jars designed to help keep them fresh and easy to reach. You can also find select PupGrade products at Walmart stores, available in convenient, resealable pouches.
No matter the packaging, every PupGrade product includes the essentials:
✔️ Clear feeding directions
✔️ Full ingredient transparency
✔️ Key usage information right on the label
And while every jar or pouch leaves our facility with care, the story doesn't end there. Once our products are in your hands, your feedback helps shape what comes next.
6. Always Evolving, Thanks to You!
Finally, we return to step one. Everything we do starts with listening, and it never really stops.
We’re constantly improving our formulas, flavor profiles, and packaging based on what we hear from you. Your questions and stories directly shape how we evolve, batch after batch.
Got Feedback? We’re Listening.
The PupGrade Promise
Your dog depends on you for everything, including the choices you make for their health. But when it comes to supplements, it’s easy to feel left in the dark.
So at PupGrade, we do things differently. Every soft chew starts with a simple promise: If we wouldn’t give it to our own dogs, we won’t make it.
From ingredient sourcing to flavor testing, our process is built on trust, transparency, and total obsession over the details, so you never have to second-guess what you’re giving your furry BFF.
Treat With Purpose. Support Every Adventure.
Thousands of pet parents have already made the switch to soft chews dogs love and pet parents trust. Ready to join them?
Try one of our top-rated formulas:
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Joint Support: 9/10 Pawrents See Improvement In Their Dog's Mobility**
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Digestive Support: 9/10 Owners See Digestive Improvement**
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Itch & Allergy: 8/10 Report Happier Pups With Improved Skin Comfort**
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Skin & Coat: 8/10 Dog Parents Report Healthier Skin & Coat Condition**
Use code BLOG10 at checkout for 10% OFF your first order!
[Shop the Full PupGrade Collection]
This information is intended for general purposes only and should not be considered medical advice. Always consult with your veterinarian before making any changes to your dog’s diet or health routine, especially if you notice persistent or concerning changes in your dog's movement or behavior.
**Based on a voluntary survey of PupGrade customers. Results reflect individual experiences.
**These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease or health condition.
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