Woof! It’s been a big year for PupGrade.
From pitching to Walmart’s Open Call → Winning the Golden Ticket → Our products landing on Walmart’s shelves for the first time… and now, expanding to even more stores nationwide.
It’s been an exciting ride. But YOU, our loyal customers, are at the heart of this milestone — and any others that may come. So let’s answer the real question:
What does all of this mean for you and your pup?
The Golden Ticket = A Bigger Mission
At Walmart’s Open Call in late 2024, we stood alongside thousands of small businesses hoping for a shot. Walking out with a Golden Ticket meant PupGrade made the cut, and that one of the world’s biggest retailers believed in what we were building.
For us, it was validation that small businesses can create meaningful solutions for dogs everywhere.
For you and your pup, it was a promise that your pup’s wellbeing matters, and that the products you rely on deserve a place where you already shop. It marked the start of bringing those solutions straight to you.”
The First Launch = A Celebration of Community
In May 2025, PupGrade officially landed on Walmart shelves for the very first time.
For us, it meant years of hard work paying off — seeing our products alongside household names and knowing that a small, passionate team had made it there.
For you and your pup, it meant PupGrade became easier to find, easier to trust, and just a short trip away on your weekly Walmart run.
And what’s a big milestone without a little celebration? After months of hard work, it felt good to let our team — and our PupGrade pups — off the leash for an evening, surrounded by our local community.
We brought the pet parents of Tampa Bay together for a launch paw-ty, a night where dogs could simply be dogs and pup parents could connect with one another. Walmart’s very own Chris Buchanan even joined us, sharing what small businesses mean to Walmart and celebrating alongside our community.
For us, it meant hearing your stories firsthand — the struggles, the small wins, and the excitement of finally seeing PupGrade on shelves. Those conversations (and moments like Chris’s support) continue to guide our decisions today.
For you and your pup, it meant being part of something bigger — a brand that listens, a community that cares, and a celebration of the bond we all share with our pups.
The Expansion = Now Your Pup Can, Too
And now, the big one: PupGrade has expanded to thousands of more Walmart stores nationwide.
So here’s where we really dig into what all this means for you and your pup.
It means quality, trusted support for your dog is now right where you already shop. It means your pup will actually be excited when you leave for the store—as long as you come back with our delicious soft chews.
It means more. You can take advantage of our Walmart exclusive packaging, where we bumped the quantity to 120 soft chews! (And thanks to our amazing design team, it looks ultra cute on your counter!)
And most importantly, it means your pup now has easier access to living their best, most authentic, healthiest life. With unique, targeted solutions that actually taste good, you can support your dog’s needs in a way that feels effortless.
For them, it means more comfort, more joy, and plenty of zoomies.
For you, it means more of the moments that matter most — the walks, the play, the snuggles that make life with your pup so special.
Because at the end of the day, PupGrade isn’t just another product on the shelf. It’s about giving you and your dog more of the life you love together.
Looking Ahead = More Tail Wagging Moments
Pup parents like you have fueled every step of this journey. Walmart gave us the platform, but you gave us the purpose.
So here’s to the next milestone — and to every wagging tail, goofy zoomie, and healthier, happier life shared between pups and the people who love them.
🐾 Use our store locator to PupGrade at your local Walmart today — and see what this expansion means for your pup.
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